Review the posts, not only the totals
Look at which individual posts worked and which did not. A strong outcome can suggest a follow-up; a weak one may need a clearer hook or a narrower idea.
Read the weekly report
Get a digest in plain language with a concrete suggestion for what to try next. Treat it as a prompt for judgment, not a guarantee of reach.
Close the loop
Bring a promising angle back to the writer, test a different format, and check the results over time.