How LinkedIn formatting works
LinkedIn posts are plain text. There's no bold button in the composer, so formatters like this one swap letters for look-alike Unicode characters (for example, 𝗯𝗼𝗹𝗱 is made of “mathematical sans-serif bold” letters). They display as bold almost everywhere, but they aren't regular letters.
- Screen readers may read styled letters one at a time or skip them, so keep styling to a few words.
- Styled words may not match when people search for them.
- Line breaks and blank lines are preserved when you paste into LinkedIn, so the spacing you see here is the spacing you'll get.
Use the first lines well
In the feed, readers see only the start of your post before “see more.” LinkedIn doesn't publish the exact cutoff, and it varies by screen, so this tool uses an estimate of about three lines or 210 characters. The practical rule is the same either way: say the interesting thing first.
A quick formatting checklist
- Keep paragraphs to one to three short lines. Blank lines between them help on phones.
- Use bold for one phrase you want skimmers to catch, not for whole sentences.
- Use a list when you have three or more parallel items.
- Stay under the 3,000-character limit for posts. Most strong posts are far shorter.