Use this template when
- You shipped something small that a customer asked for.
- You can credit the request (with permission) or describe it.
- The change reveals how your team makes decisions.
The template
Replace each bracket with your own material. Delete any line that doesn't fit your story.
[The request, as the customer said it.] [Why it made sense, or why you hesitated.] [What you shipped. Plain description.] [One detail you got right, or changed after feedback.] [Thank the person or team who asked, if they're happy to be named.]
A completed example
“Can I undo a scheduled post without deleting it?” A customer asked us this in March. We said “good idea” and then did nothing for four months, because it seemed small. Then we looked at the data. People were deleting scheduled posts and rewriting them from memory 40 times a week. This week we shipped Unschedule. It moves the post back to drafts with everything intact. The detail we changed after testing: it also keeps the original time slot on hold for 24 hours, in case you just needed to fix a typo. Thanks to Dana at Northwind for asking, and for asking again.
It admits the delay, which makes it more believable. The data point shows why a small change mattered.
Tips
- Ask before naming a customer.
- Be honest about delays. It reads as confidence, not weakness.
- One feature per post.
The example names, companies, and numbers are illustrative.