Use this template when
- You keep hearing the same misconception.
- You have evidence or first-hand experience for each correction.
- The corrections are useful, not only contrarian.
The template
Replace each bracket with your own material. Delete any line that doesn't fit your story.
Slide 1 (cover): [Number] myths about [topic] I see every week. Slide 2: Myth: [common belief] Slide 3: Fact: [what's actually true] + [evidence or example] Slide 4: Myth: [common belief] Slide 5: Fact: [what's actually true] + [evidence or example] Slide 6: Myth: [common belief] Slide 7: Fact: [what's actually true] + [evidence or example] Slide 8: [What to do instead, in one line] + [your name] Caption: [Why you're writing this] + [which myth you believed yourself] + [question for readers]
A completed example
Slide 1: 3 myths about B2B pricing pages I see every week. Slide 2: Myth: More tiers mean more choice, so more sales. Slide 3: Fact: Most buyers compare two options. A third tier usually exists to make the middle one look reasonable. Slide 4: Myth: Hiding the price gets more demo requests. Slide 5: Fact: It gets more demo requests from people who can't afford you. Qualified leads often prefer to see a range. Slide 6: Myth: Annual discounts should be as big as possible. Slide 7: Fact: Many companies land around 15–20%. Much larger discounts can signal the monthly price isn't real. Slide 8: Price for the buyer who's ready. Not for the one you're trying to convince. Caption: I believed myth #2 for three years. Which of these have you run into?
Each fact adds an explanation rather than just flipping the myth. The caption admits which myth the author believed.
Tips
- Use three to five myths. More becomes a list, not an argument.
- Visually separate myth and fact slides with a consistent color.
- Only include corrections you can back up.
The example names, companies, and numbers are illustrative.